MB 107 Final Presentation Team Nordstrom - Saratoga Springs, NY Spring 2006
- Performed market research and developed marketing strategies
- Performed an internal and external analysis of Nordstrom
- Developed business strategy for Nordstrom
- Performed a financial analysis for the business strategy and idea
MB 214 Marketing Team Pine Lake Stoves - Saratoga Springs, NY Spring 2007
- Developed marketing campaign to help Pine Lake Stoves enter into Saratoga Springs market
- Researched industry trends, analyzed competitors, and performed survey interviews to develop an understanding of the potential market in Saratoga Springs
- Analyzed data from surveys to develop the most effective way to reach the most promising customers and allow for a successful entry into Saratoga market
- Won approval from management at Pine Lake Stoves